About Us

(shoo) is the definition of footwear: Unusual, hand-crafted, well-made, funky footwear for men & women

Sibling Owners - Pat and Kate Blake




The Shoes

Comfort, Quality, Style. We offer classic silhouettes that can be applied to any wardrobe seamlessly as well as some fashion forward pieces that will push your style envelope up a notch. We hope you enjoy our thoughtful selections.



Opened in 2005, (shoo) Milwaukee is in the heart of the Historic Third Ward.  Located just south of downtown, The Historic Third Ward is Milwaukee's Arts and Fashion District. It offers the city's most dynamic array of restaurants, spas, theaters, galleries, and unique boutiques all in a historic warehouse setting. The award-winning Third Ward Riverwalk, the Milwaukee Public Market, and the Milwaukee Institute of Art and Design are all about a one minute walk away.



Opened in 2010, (shoo) Madison is on the vibrant and always happening State Street. This 7 block long pedestrian mall is famous for its unique shopping, events, and people.  On one end of the street is the State Capital building and the other the University of Wisconsin campus.  (shoo) is located just off the Capital Square making it an easy stop after the popular Saturday farmer's market.