(shoo) is the Defintion of Footwear

Unusual, Comfortable, & Fashionable Footwear for Men & Women.

(shoo) carries brands like ALL BLACK, Birkenstock, Cydwoq, Fiorentini + Baker, Ilse Jacobsen, Jeffrey Campbell, John Fluevog, On, Pikolinos, Sorel, Timberland & so much more.....


  • Miz Mooz

  • Jeffrey Campbell

  • Coconuts

  • Women's Sorel

Featured Products

Brick & Mortars


Opened in 2005, (shoo) Milwaukee is in the heart of the Historic Third Ward.  Located on Broadway, the unique shop has a homey feel, decorated with old family heirlooms, recycled & antique furniture, & oriental rugs throughout. The interesting footwear complements the decor to make you experience each & every shoe, like it was your own.

madison wisconsin shoe store  shoo


Opened in 2010, (shoo) Madison is on the vibrant and always happening State Street. This 7 block pedestrian mall is famous for its unique shops, events, and people.  (shoo) is located just off the Capital Square making it an easy stop after the popular Saturday farmer's market. Like its sister store in Milwaukee, the interior boasts up-cycled furniture & shelving, family thotchkes, & a special vintage re-sale shop in the boutique's basement.