(shoo) is the Definition of Footwear

Unusual, Comfortable, & Fashionable Footwear for Men & Women.

(shoo) carries brands like ALL BLACK, Birkenstock, Cydwoq, Fiorentini + Baker, Ilse Jacobsen, Jeffrey Campbell, John Fluevog, On, Pikolinos, Sorel, Timberland & so much more.....

  • ALL BLACK

  • Miz Mooz

  • Jeffrey Campbell

  • Coconuts

  • Women's Sorel

Featured Products

Brick & Mortar Locations

Milwaukee

Opened in 2005, (shoo) Milwaukee is located on Broadway, in the heart of the Historic Third Ward.  The unique shop feels like home, adorned with old family heirlooms, antique furniture, and oriental rugs. The decor provides a warm environment in which to explore each and every shoe as if it was your own.

madison wisconsin shoe store  shoo

Madison

Opened in 2010, (shoo) Madison is located just off the Capital Square, on the vibrant State Street mall. This 7 block pedestrian shopping mecca is famous for its unique shops, events, and people. Like its sister store in Milwaukee, (shoo) Madison creates a warm and inviting atmosphere using up-cycled furniture and family tchotchkes. Browse our curated selection of beautiful and functional footwear and don’t miss the vintage re-sale shop hidden in the boutique's basement!!